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Portfolio management |
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Magntec have many years of experience of portfolio management, we can help you to develop your product and project portfolio.
Of course we can also manage your portfolio for you but we see the portfolio management as a core value for the company why we prefer to coach you to portfolio excellence.
To manage a product portfolio demands a well defined structure to create a development plan that follows the company's strategy.
The plan need to be agile to handle the changes that will be caused by the world around you and in the same time be able to resist the temptation to solve loud customers problems that isn't in line with the company's strategy.
Portfolio management is about priority, first step is to chose what products or technologies that should be the core, be developed, maintained or be phased out.
This is then the base for the project portfolio that will control the development work that is needed in the company so that the focus is on the most valuable projects and development of a consistent project portfolio and technologies.
This portfolio should be the basis for the marketing strategy building the company's brand strengthening the company and building the strategy.
Often the difficult part is the company's ability to say no to things that doesn't bring value to the complete chain and brand, partially due to that there is no structured work method defining what is bringing value and what is not.
Partially also due to that you always want to serve your customers and therefore take on more than the organisation can handle.
This often leads to that you try to do more than you have resources to handle, if you cannot say no actively to some projects in reality it means that you say a little no to all projects as lack of resources leads to that all activities becomes delayed and the chance to be first on the market in worst case is lost.
A vital part is to chose which customers to serve, which customers that we sell to if they want to buy and most important, what customers do we say no to!
With vast knowledge in the area Magntec can help you to have an active portfolio management that give you a relevant decision base and overview of the status and resource need in ongoing and coming projects.
Of course we can also manage your portfolio for you but we see the portfolio management as a core value for the company why we prefer to coach you to portfolio excellence.
To manage a product portfolio demands a well defined structure to create a development plan that follows the company's strategy.
The plan need to be agile to handle the changes that will be caused by the world around you and in the same time be able to resist the temptation to solve loud customers problems that isn't in line with the company's strategy.
Portfolio management is about priority, first step is to chose what products or technologies that should be the core, be developed, maintained or be phased out.
This is then the base for the project portfolio that will control the development work that is needed in the company so that the focus is on the most valuable projects and development of a consistent project portfolio and technologies.
This portfolio should be the basis for the marketing strategy building the company's brand strengthening the company and building the strategy.
Often the difficult part is the company's ability to say no to things that doesn't bring value to the complete chain and brand, partially due to that there is no structured work method defining what is bringing value and what is not.
Partially also due to that you always want to serve your customers and therefore take on more than the organisation can handle.
This often leads to that you try to do more than you have resources to handle, if you cannot say no actively to some projects in reality it means that you say a little no to all projects as lack of resources leads to that all activities becomes delayed and the chance to be first on the market in worst case is lost.
A vital part is to chose which customers to serve, which customers that we sell to if they want to buy and most important, what customers do we say no to!
With vast knowledge in the area Magntec can help you to have an active portfolio management that give you a relevant decision base and overview of the status and resource need in ongoing and coming projects.
